The Business Model Canvas

Team or Company Name:Smart IoT DC UPS
Date:14/03/26
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Key Partners
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
  • Penyedia Jasa Fabrikasi PCB Mitrak pembuatan sirkuit profesional (Cth: JLCPCB, PCBWay).
  • Distributor & Pemasok Part Elektronik Supplier IC utama, baterai lithium (Cth: LCSC, lokal).
  • Penyedia Layanan Cloud Infrastruktur hosting MQTT dan Dashboard (DigitalOcean, AWS).
  • Ekspedisi & Logistik Jasa kurir pengiriman (JNE, SiCepat).
Key Activities
What Key Activities do our Value Propositions require?
  • Penelitian dan Pengembangan (R&D) Optimasi desain PCB dan fitur Web Dashboard.
  • Produksi & TQM Perakitan hardware, kalibrasi sensor, pengujian keselamatan UPS.
  • Software Maintenance Pemeliharaan uptime MQTT server dan database.
  • Strategi Pemasaran Iklan digital dan edukasi target pasar.
Key Resources
What Key Resources do our Value Propositions require?
  • Fisikal Alat solder, osciloscope, perakitan elektronik.
  • Intelektual Skematik Custom PCB, Firmware ESP-12F, algoritma Switching.
  • Infrastruktur IT Cloud VPS dan MQTT Broker.
  • SDM Hardware Engineer & Programmer Web/IoT.
Value Proposition
What value do we deliver to the customer?
Which one of our customer's problems are we helping to solve?
  • Seamless Power Switching Transisi seketika ke baterai tanpa delay mekanik/relay sehingga IoT tidak restart.
  • Pemantauan Jarak Jauh (IoT) Monitoring baterai & tegangan real-time via Web Dashboard 24/7.
  • Proteksi Baterai Otomatis Perlindungan over-discharge menjamin keawetan umur Cell Baterai Lithium.
  • Efisiensi Daya DC-to-DC Lebih efisien dibanding UPS AC konvensional, tanpa inverter yang panas.
  • Kompak & Mandiri Integrasi Charger, Switching, Proteksi, dan IoT dalam satu modul PCB kecil.
Customer Relationships
What type of relationship does each of our Customer Segments expect?
  • Automated Dashboard Service Akses mandiri memantau alat.
  • Dukungan Teknis & Garansi Garansi penggantian unit komponen.
  • Dokumentasi Video panduan instalasi kabel & setting WiFi.
  • Komunitas Diskusi pengguna alat via Telegram / Discord.
Channels
Through which Channels do our Customer Segments want to be reached?
  • Platform E-commerce Tokopedia, Shopee (fokus maker/DIY).
  • Website Produk Resmi Untuk sales, edukasi, dan portal Web Dashboard.
  • Komunitas IoT Pameran teknologi, forum Facebook/Indo-Maker.
  • B2B Direct Sales ISP lokal (RT/RW net) untuk backup routernya.
Customer Segments
For whom are we creating value?
Who are our most important customers?
  • Pemilik Smart Home Butuh daya stabil untuk IP Camera, Gateway, dan Akses Internet.
  • Developer & Hobiis IoT Praktisi yang butuh supply andal untuk ujicoba node sensor.
  • UKM & Perkantoran Butuh absensi/server lokal tidak mati saat listrik berkedip.
  • Network Administrator Mengandalkan uptime jaringan 99.9% dan monitoring jarak jauh.
Cost Structure
What are the most important costs inherent in our business model?
  • BOM (Bill of Materials) / HPP Ongkos cetak PCB, pembelian IC XL4015, MP2359DJ, ESP-12F.
  • Biaya Server & Domain Biaya rutin untuk VPS Dashboard dan broker MQTT.
  • SDM & Perakitan Upah soldering dan packaging.
  • Sunk Cost Riset Biaya riset desain prototipe yang gagal/revisi dan alat lab.
Revenue Streams
For what value are our customers really willing to pay?
  • Penjualan Unit Produk Transaksi utama hardware (Kit UPS lengkap dengan baterai).
  • Penjualan Sparepart Pack Baterai Revenue stream berkelanjutan saat sel klien degrade.
  • Layanan Premium Dashboard (Opsional) Subskripsi untuk log > 30 hari, Webhook kustom, dan notif Telegram langsung.
Source: www.businessmodelgeneration.com